Cafè Barbera features a wide variety of hot and cold espresso, macchiato, cappucino and latte drinks, as well as specialty coffees with flavorful syrups, sauces, chilled foam milk and fancy toppings. Each of our Italian Espresso drinks are crafted with Barbera “Mago,” our highest quality blend composed of seven types of pure choice coffee beans. All of our coffee drinks are prepared by baristas on manual espresso machines – no automatic push buttons! Each barista goes through extensive training and education in our coffee and brewing techniques before they’re ready to make a hand-crafted coffee drink to our standards with enthusiasm and dedication.

We select barista candidates on their ability to embrace our passion for true, Italian coffee house values and communicate them with a friendly, open and inviting manner to each and every guest. It’s what we call a white table cloth attitude in a fast casual environment. Along with the highest quality freshly roasted coffee products, each Cafè Barbera offers a variety of locally-sourced, fresh, healthy Italian and Mediterrean food items like pastries, hot and cold sandwiches on Panini and Ciabatta breads, and a large array of salads. Along with our coffee, we provide superior quality food at a reasonable price. We never charge “whatever the market will bear” in the belief that our customers will come to regard us an incredible value in coffee, food and experience…and recommend Cafè Barbera to friends and family.

The Opportunity

Cafè Barbera provides a great opportunity to own a business with a rich tradition and history in a great industry. Cafè Barbera is committed to helping you reach your dreams of success and independence by always treating you with the same care, dedication and attention to detail of our founder so that you too may enjoy “the good life.”

A Cafè Barbera Franchise receives the following benefits:    

• Use of Cafè Barbera Trademark and brand
• Proprietary coffee products from roasting facility in Italy
• Equipment and furniture specifications
• Assistance on interior designs and store layout
• In-house baking program, generating fresh products with virtually no waste
• Operating manual providing instructions on procedures, recipes, marketing, customer service, and other aspects relating to successfully operating a Cafè Barbera unit
• On-going product development
• Comprehensive support

Marketing Support

We have always relied upon a community outreach and participation philosophy that customers understand as supportive of their personal lives and interests. That same “good life” marketing strategy is being applied to the Cafè Barbera brand.

Family, friends, neighbors, schools, employers, congregations, service and social groups, non-profits and associations, fan/booster clubs and athletics all connect as groups with a shared, common interest in which the Cafè Barbera brand can participate and be engaged.

GRAND OPENING

We believe that a successful store starts with a Grand Opening Event. A well-publicized day (or even days) in which a customer base is encouraged to make their first visit to Cafè Barbera is encouraged. Each approved Franchisee must attend our comprehensive, on-location 5-day Grand Opening training session.

Grand Opening Day activities and communications should be planned so that they attract several important customer types. Italian and mediterranean-themed elements like music, food and beverage samples, fashion, art, even sports cars all support our brand and provide appeal to our audience segments. Discounts available over a specified range of time also encourage trial by all potential customers.

A Grand Opening should be announced via a variety of outreach efforts including, but not limited to:

• Advertisements in local and regional print and/or electronic newspapers.
• Interviews with business editors of local and regional print and/or electronic newspapers.
• Advertisements in local school newspapers.
• Flyer distribution at local sporting events.
• Flyers distribution to employees and customers of surrounding business.
• Saturation direct mail to all households within a specified radius of the store.
• Social Media

Training

Because the success of the Cafè Barbera system depends on its people and the uniformity of its operations from cafe to cafe, the management of Cafè Barbera has designated the training of its franchisees as a top priority. We make major commitments of time and resources to our franchisee training program. As a franchisee, you will be trained in the areas of:

• Store Operations
• Production
• Merchandising
• Promotions
• Accounting Procedures
• Store and Personnel Management

Field service personnel work directly with the franchisee, providing expert counsel not only through the opening phase of the Cafe but also on an ongoing, regular basis. They regularly visit each franchise to give on-the-spot management and operational suggestions, thus serving as a conduit for new ideas at work within the Cafè Barbera system.

 Website 

 You will benefit from the Cafè Barbera National Consumer website as part of your monthly Marketing and Technology Fund Fee which also contains each franchisee’s individual Micro-Site.The purpose of the National Consumer website is to establish and promote the Cafè Barbera brand to attract retail business for our franchisees. Visitors to the website will encounter the Franchisee Location Finder, allowing them to find the Cafè Barbera nearest to them. You will be provided your own individual, personalized location Micro-Site for your franchise.