Fire-Grilled Perfection

Healthy is in! Turn on your TV and odds are you will hear a story about healthy eating, more seafood, less fried food. That is what Boneheads is all about, over 90% of the menu is less than 500 calories including sides and also less than $10. Healthy and inexpensive! We never sacrifice taste, Boneheads’ sumptuous Mahi Mahi and the fiery Boneheads shrimp pay homage to the Piri Piri pepper, an East African spice with serious sauce-making capabilities. With three locations in the Southeast, one in California and 10+ more in development nationwide, this new concept is revolutionizing the fast-casual industry.

The Experience

Consumers seeking fresh, flavorful food in a relaxed environment can indulge in fire-grilled fish seasoned with Boneheads signature spices, and chicken dishes marinated with Piri Piri sauces. A variety of toppings and sides such as grilled zucchini strips, incredible Asian Slaw and seasoned rice complete the meal. Place your order, open a bottle of wine and take a seat in a casual, coastal setting while watching the flame-grilled preparation in the open kitchen.

What Boneheads Offers

Our highly experienced staff is comprised of restaurant and franchise veterans who are passionate about this concept and see the amazing opportunity that Boneheads offers. No other franchise organization has better systems, better marketing, better personnel, better track record and most importantly our passion for success.

We’re a business about:

• Great people
• Sales driven operations
• Passion for what we do every day
• Consumer driven menu, with a dedication to quality and customer service

There are a lot of companies that talk the talk, give us a few minutes or take the time to visit us in Atlanta to see our restaurants and corporate office and you will clearly see that we walk the walk.

Our goal is simple and straightforward - to create a world of Boneheads Fans, one mouth at a time, and we’re always on the lookout for partners who can help us make this vision a reality.

The Benefits of Experience

From recruiting to real estate, and from purchasing to marketing, we achieve a significant advantage in the marketplace by leveraging our past history of success in developing almost 1000 restaurants. This leverage provides unique opportunities for our franchisees every day, and is the most compelling reason to be a Bonehead.

Skilled and Seasoned Management

From the top of the organization and with every Boneheads partner, our company is becoming known across America for people with vision, energy, professionalism, and talent - and that is just the beginning of our success. We are also building a management team known for focus and discipline, at a time when the marketplace demands nothing less.

Breakthrough Brand

This concept is quickly being recognized as a “hot concept”. With more emphasis than ever on healthy living and eating, Boneheads is a natural fit for a market segment that is booming. Join the only national fresh gilled seafood and Piri-Piri franchise out there, together we will be the BIG FISH in the SMALL POND!

Real Estate

Location, location, location. Did we mention location?

Real estate is a huge part of our success. Great locations drive traffic and fuel concepts. By taking a proactive approach, we personally participate in the site selection process along with a group of veteran restaurant focused real estate advisors. This is one of the three critical steps in long term success and we do not take it lightly. We have a comprehensive, technology integrated, process that we never compromise and we do not take “B” class locations.

Support

We provide the best-in-class support that doesn't end once your store is built, your staff is trained, and your business is opened. Each store is assigned a business consultant who will assist in the strategic and operational questions that you will inevitably encounter after your Grand Opening. We're here to motivate, encourage, and share best practices. Training is three weeks in Atlanta and covers all aspects of the business model, with a focus on real world operations. Also 10 days of training, pre-opening and grand opening support.

All of our business consultants have extensive franchise operations experience and can help you through some of the finer points of operating your business—from scheduling to accounting, from driving top-level sales to cutting costs without cutting quality. We're accountable to each other—so our business consultants are there to make you the best you can be.

Investment

Typical Size -  2400 – 3600 square feet
Project Cost - $370,000 to $567,000
Minimum Liquidity -  $125,000 + *
Minimum Net Worth - $100,000 per unit *

• Although Boneheads is SBA approved, we do not guarantee financing, nor does the franchisor provide in-house financing. Loan approval is solely dependant upon a franchisees financial strength.

Franchise opportunities are available now! Ready to get started?